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Mainor, Moriarty & Diegnan Introduce Consumer Protection 'Free Means Free' Act

Legislation Would Prohibit Misleading Advertising of Free Products in New Jersey
(TRENTON) - Assembly Democrats Charles Mainor, Paul Moriarty and Patrick Diegnan recently introduced legislation that would curb misleading advertising practices of contracted service providers and retailers, by prohibiting the advertising of any product as free, or offering for sale or selling any product at no cost, if it is not ultimately free.

"Drawing in consumers with false promises of free products is a lot like the once popular bait-and-switch scams," said Mainor (D-Hudson). "Adding on charges or making 'free' conditional to purchase without clearly noting their intent is a waste of a consumer's time. Advertisers must be clear when making free offers to consumers."

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Assemblyman Paul D. Moriarty Main Page