Assembly Approves Eustace Measure to Help NJ Lottery Save Money After Privatization Efforts Fall Short of Revenue Goals

(TRENTON) – The General Assembly recently approved legislation sponsored by Assemblyman Tim Eustace to help the New Jersey Lottery save money in the face of revenue shortfalls that have threatened funding for many worthwhile state programs.

Eustace noted that revenue fell short by $24 million in the first year after Gov. Christie privatized the operation of the New Jersey Lottery, even after the administration let lottery operator Northstar cut its targeted goal.
Eustace’s bill (A-4184) would require the Division of the State Lottery to work with other states participating in multi-state lottery games to share the expenses of advertising and marketing for those games.

“Our goal is to reduce unnecessary operating expenses within the New Jersey Lottery so that more funds are available to the state for crucial programs that benefit seniors, veterans and our education system,” said Eustace (D-Bergen/Passaic). “Given that the administration’s privatization efforts have fallen far short of its revenue goals so far, it’s important that we find other ways to save money within the lottery program.”

Additionally, the division would be required to annually evaluate the efficacy of the advertising and marketing of all state lottery games.
Under the bill, the division would have to provide the legislature and the governor with an annual report of its findings regarding the advertising and marketing of all state lottery games.

The full Assembly passed the legislation 43-28-2. The bill was approved by the Assembly Tourism, Gaming and the Arts Committee on March 2.