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Assemblyman Urges New Jerseyans to Invest in their Community by Shopping At Local Small Businesses

(HAMILTON TWP.) – With holiday bargain hunters planning their Thanksgiving weekend shopping excursions, Assemblyman Wayne P. DeAngelo today urged New Jerseyans to participate in the second annual “Small Business Saturday” – held this year on Saturday, November 26, 2011 — to help reinvigorate local small businesses that can spur economic growth in our communities. The Small Business Saturday initiative is a national effort to encourage customers shopping at one of the busiest times of year to purchase goods sold at their local community small businesses. By purchasing goods at these local shops, a significant portion of the money spent on items return to the community through payroll for employees, taxes, and other expenses.

“In between Black Friday and Cyber-Monday, consumers should spend Small Business Saturday of their holiday weekend by shopping locally to help support their friends and neighbors who are working to keep their businesses viable through this tough economy,” said DeAngelo (D-Hamilton). “Small businesses are the backbone of our communities and should be on top of everyone’s list of stores to visit this weekend whether it’s a toy store, bike shop, clothing store or hobby shop.”

According to the Small Business Administration, there are almost 780,000 small businesses in our state our communities. Small businesses account for 98.4 percent of New Jersey employers.

“While many shoppers tend to gravitate toward the big box retailers who have launched heavy advertising campaigns geared toward the holiday bargain shoppers, Small Business Saturday is aimed at keeping shoppers in the stores close to their homes that offer quality merchandise at affordable prices. Holiday shoppers will be able to cross gifts off their ‘to-buy’ lists while retailers will benefit from the added number of customers that will hopefully return to the stores throughout the year,” added DeAngelo.

More information on Small Business Saturday can be found online at or on