(TRENTON) – Legislation Assemblywoman Pamela R. Lampitt and Assemblyman Craig J. Coughlin sponsored to allow commercial advertising and sponsorship on the state’s toll plazas to help ease the burden on taxpayers is advancing toward law.
“With cuts to every part of the budget, government must find new and creative ways to fund transportation projects without going to taxpayers’ pocket books,” said Lampitt (D-Camden). “Allowing advertisers to pay for space on New Jersey’s toll plazas does just that, without burdening New Jersey’s families.”
Under the bill (A-2407), the New Jersey Turnpike Authority and the South Jersey Transportation Authority would be authorized to allow the placement of commercial advertising and sponsorship signs on any equipment or materials related to the collection of tolls on the New Jersey Turnpike, the Garden State Parkway and the Atlantic City Expressway.
“New Jersey is home to the nation’s first and third busiest toll roads,” said Coughlin (D-Middlesex). “Companies will jump at the chance pay for advertising access to the toll plazas and taxpayers will reap the benefits.”
The bill was recently released by the Assembly transportation panel and now goes to the Assembly Speaker, who decides if and when to post it for a floor vote.
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