In an effort to raise awareness about the “State of New Jersey – NJ Business Portal” – a resource to help connect entrepreneurs with the information they need to start or run a business – three Assembly Democrats sponsor a resolution to respectfully urge State officials to launch a public awareness campaign about it.
The resolution (AR-90) calls on four New Jersey officials to launch a campaign that would involve reaching out to chambers of commerce and business organizations, encouraging State agencies to inform businesses about the portal, placing the portal link in a more prominent area of the State website, and creating a different name and web address for the portal that more clearly reflects its purpose.
The measure recently unanimously passed the full Assembly, and will now be transmitted to New Jersey Governor, Lieutenant Governor, State Treasurer and Chief Executive Officer of the Economic Development Authority.
Upon the resolution’s passage, sponsors Gabriela Mosquera (D-Camden, Gloucester), Carol Murphy (D-Burlington) and Vincent Mazzeo (D-Atlantic) issued the following joint statement:
“Starting or running a business is no easy task, which is why New Jersey created an online portal back in 2006 to serve as a one-stop location for businesses to access the information they need to succeed. This portal contains information about assistance programs, resources and general guidance for businesses to help them navigate the complicated ins-and-outs of their industry.
“Unfortunately, very few business owners actually know about this helpful site and may be missing out on valuable resources or wasting their time searching for the information elsewhere. An awareness campaign would help elevate the portal’s public profile so more of our entrepreneurial residents can take advantage of what it has to offer.
“As such, we respectfully request relevant State officials take the steps necessary to help raise awareness about the NJ Business Portal.”